"I work with people of substance
to build businesses of substance"

andrew griffiths, the entrepreneurial futurist

MY NEXT BOOK POWER PROGRAMME KICKS OFF ON 18th November 2021

Twenty two years ago I wrote a book called “101 Ways to Market Your Business”. It was a simple book, filled with practical advice aimed at small business owners. That book changed my life in so many ways. In fact it’s fair to say that everything in my world is different is because of “101 Ways to Market Your Business”.

Was it an amazing book? Not really, it was a great book, I’m really proud of it. It sold really well, (over 100,000 copies) but it was pretty straight forward advice, packaged in a smart way and published really well by one of Australia’s best publishers, Allen & Unwin.

So how did that book lead to me developing a career as a professional speaker, writing a pile more bestsellers, partnering with organisations like Hewlett Packard, CBS, INC.com and hundreds more?

It was all in the way I leveraged the book that I wrote. One thing I’ve learned to do really well over the last two decades is to leverage my books to get some pretty extraordinary results. And leveraging my books is what has really changed my world.

ARE YOU REALLY GETTING THE MOST OUT OF THE BOOK YOU'VE WRITTEN AND PUBLISHED?

From my observations, most authors are pretty lousy at taking advantage of the books they write and publish. This means that their dream of writing a book and leveraging it to build their profile, create opportunities and ultimately grow their business, never gets realised - and it has little to do with the quality of the book and everything to do with how they proactively leverage being an author.

Leveraging a book is not as straight forward as people would think. That’s why most authors draw a blank the day their books arrive. They look at the boxes sitting in the corner of their office and give a few out to friends and clients and then start wondering what to do next.

That's why I developed the BOOK POWER programme - to spend time teaching you how to really leverage your book to get the most out of your investment. And believe me, there is a lot to cover. That's why this is a 6 month programme, with the aim being that I share a pile of information in a monthly eLearning environment and then we catch up to talk it through on a live webinar.

BOOK HERE NOW

WE'RE GOING TO COVER A LOT OF GROUND OVER THE 6 MONTHS...

I've got 30 modules that you get to work through as part of the programme:

  1. What do you really want to achieve from leveraging your book as an author?
  2. Is your book up to it? Are your sales processes up to it? Are you buyable?
  3. Have you got a realistic product architecture? Or for that matter any product architecture?
  4. Before you send a single book out - have you got your house in order?
  5. The little things that most authors are hopeless at.
  6. The basics - have you got your book everywhere it needs to be?
  7. Book PR - where authors go horribly wrong. Everything you need to know about the media.
  8. Become a trusted source for journalists, show producers and other media.
  9. Getting ready for being interviewed.
  10. Whose hands do you want to put your book in? Develop a hit list.
  11. How are you going to do this? Put yourself in their shoes.
  12. Social media is an ongoing tool - use it wisely.
  13. Day to day to marketing and leveraging opportunities.
  14. Jumping on opportunities - be bold.
  15. Good karma promotions and leveraging of your book.
  16. Good testimonials versus bad testimonials.
  17. International sales - and international opportunities.
  18. Keeping good records from your leveraging.
  19. Online promotions - some of the options and figuring out what will work best for you.
  20. Using your book in sales presentations.
  21. Using your book as a value add.
  22. It’s time to talk about all things AMAZON.
  23. What other frameworks and by association products could you develop?
  24. The retail sales environment - making it work for you
  25. Selling books in bulk - how to go about it.
  26. Put a budget together for book leveraging.
  27. Always be promoting your next book.
  28. Know when it’s time to update your book (new editions).
  29. Remember, you get tired of promoting your book before others get tired of hearing about it.
  30. Where to from here?

HOW IS THE PROGRAMME DELIVERED?

eLearning modules.
The modules above will be available as recordings, with new modules being released on a regular basis over the 6 months. You will have access to these lessons for up to 6 months after the course is completed. I've included lots of videos, audio files, downloadable information and other resources.

Webinars
Every month we will have a live webinar for the group. We use these to talk through the information covered during the past month on the eLearning platform. All of the webinars are conducted on ZOOM, they are live and they will be recorded - and access given to all programme participants.

The dates for the webinars are -

  • Thursday 18th November 2021 - 3pm NSW/MEL (2pm QLD) - 90 minutes.
  • Wednesday 15th December 2021 - 3pm NSW/MEL (2pm QLD) - 90 minutes.
  • Thursday 13th January 2022 - 3pm NSW/MEL (2pm QLD) - 90 minutes
  • Wednesday 9th February 2022 - 3pm NSW/MEL (2pm QLD) - 90 minutes
  • Wednesday 16th March 2022 - 3pm NSW/MEL (2pm QLD) - 90 minutes
  • Wednesday 13th April 2022 - 3pm NSW/MEL (2pm QLD) - 90 minutes

Facebook page
We will have a Facebook page for everyone to share and learn from each other. These kinds of pages can be extraordinarily helpful as a place to ask questions and share successes.

Interviews
Throughout the programme, I will be sharing a number of interviews that I’ve conducted with very successful authors who will share what they have been able to do to leverage their books. This is really valuable, first-hand knowledge from authors who have done the hard yards.

A few other surprises along the way
As always, there are bonuses and surprises along the way, all designed to help you leverage your book and start getting the results you really want.

SOUNDS GREAT RIGHT? HOW MUCH?

The programme price is $995 (including GST).

HOW DO YOU SECURE YOUR PLACE?

Simply go to my booking page. You can pay by any credit card (including Amex) or paypal -  BOOK HERE.

STILL NEED CONVINCING?

“As the author of three books I wasn't sure what sort of value I would get out of the Book Power program but as it turns out I was underestimating the depth and experience that Andrew Griffiths brings to every presentation. I am delighted to be able to say to you, I endorse Book Power 100% and know that you will benefit as much from the program as I have. Even when I found myself double-booked at the allocated time, Andrew provides the course on an easy to access at your own pace' platform that means you never miss a minute and the course is available 24/7. Writing your book was the easy part, marketing your book is a whole new ballgame so it's time to upskill for success with Book Power and Andrew Griffiths.”

Geoff Grist,  Author of ‘Sold Above Market’, ‘Journey To Sold’ and ‘Flip For Cash’

“If I was going to commit another 12 months of my life to write a book  (while still running a fast-growing small business as my day job) then I wanted to ensure it got into the hands of the people who needed it. Andrew’s Book Power Programme unpacks great, practical content within a proven step by step framework. You can tailor the strategies based on what feels right for your personal brand and appropriate for your market. My second book, Workplace Culture & the NDIS, sold out in the first 3 months – and I’ve already got bulk orders for the next print run. This is the investment that makes the first 12 months’ worth it.'"
 
Fran Connelley, Author of ‘Workplace Culture & the NDIS’

READY TO START SOME SERIOUS LEVERAGING OF YOUR BOOK?

Think about it for a second. Imagine if you could get advice from someone who has written 13 bestselling books, with the 14th just released, sold in over 65 countries around the world, who has gone on to teach over 700 people to write and publish their first books, all of this over the past 20 years. Kind of makes good sense right?

The programme kicks off with a "GETTING STARTED" webinar on Thursday 18th November at 3pm NSW/VIC (2pm QLD) time. In this first webinar we will talk about what we will be covering, how to get the most out of the programme, the eLearning platform,more info about the webinars and any other relevant details. It's also a great opportunity for you to ask any questions that you might have.

Cheers,

Andrew Griffiths

PS If you've got any questions - drop me a line at email/ag)(andrewgriffiths.com.au.

BOOK HERE NOW

Win one of my Bestselling Books

Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.

This Website is owned and operated by Andrew Griffiths Enterprises Pty Ltd as Trustee for the Andrew Griffiths Enterprises Trust

Web Design by Precedence