Read this book before you spend another cent on advertising. You will learn what makes one
advertisement work while another fails, and it could save you a small fortune. You will receive step-by-step advice on how to make an advertisement, how to buy advertising space and how to make sure that your advertisement is working to its full potential. The strategies relate to advertising in newspapers, magazines, on the radio, television, the internet, outdoor signs and every other conceivable type of media.
In 'the age of the entrepreneur' more people than ever before are starting new businesses and competition is increasing at unprecedented rates, it's an incredibly exciting time to be in business. This book identifies new opportunities for smaller business operators to grow their business fast, and explains how an entrepreneurial attitude can improve every aspect of a business, and give them the competitive edge that sets them apart from the pack.
My Author career started many years ago when my first book, '101 Ways to Market Your Business' was published by leading Australian Publisher, Allen & Unwin. This book became a bestseller and iconic small business guide virtually overnight. I went on to publish 10 more books with Allen and Unwin over a 10 year period. My first personal growth and development book, 'The Me Myth' was published by Simon & Schuster, a global publisher with an incredible reputation. With changes in the publishing world, I now proudly self publish my books, all of which still focus on the world of business and personal growth and development.
My latest book is 'Someone has to be the most expensive - why not make it you?'. I spent a few years working on this book, researching the topic and really making certain that it addressed a major issue in the world of small business in particular - specifically the concept of small business poverty.
I intend to keep writing books for the foreseeable future. If you've got an idea for a book that you think needs to be written, feel free to drop me a line.
Over the last 20 years hundreds of organisations have used my books as gifts for their small business customers, conference delegrates and in promotions. If you'd like to buy any of my books in quantity drop me a line and let me know what you need – there are discounts for bulk orders and I will make sure you get the best price available!
Something about the title of this book may have really hit a nerve for you. I’m guessing you’ve been in business for a while, perhaps a long while, and you’ve reached a stage where you feel like you’re working really hard but not achieving what you want to achieve. Specifically, you might not be earning what you want out of your business, and it seems that no matter what you try, nothing really changes. This is a book about putting an end to that, once and for all.
There has never been a period of greater opportunity or one that is more challenging for business owners, than right here, right now. To help navigate these incredible times, two of Australia's leading minds, Bree James and Andrew Griffiths, have teamed up to ask the big questions and in fact to turn them into conversations that can be had over breakfast. The aim is to make your breakfast the most valuable time of your day. One hundred ideas, over one hundred breakfasts - and a great deal can change.
"Me, me, me!" it's the battle cry of the modern world. These days many of us feel overwhelmed and bombarded from every direction with messages encouraging us to concentrate on ourselves to find this elusive idea of inner peace and fulfilment. But it is this very focus that is stopping us from achieving the rich and rewarding life that we all crave. This book is all about breaking away from the limiting belief that the world revolves around you, you will be amazed at the energy and inspiration you'll find once you do.
In 30 odd years as an entrepreneur I have been through plenty of trial and error and endured some pretty significant changes to the economic landscape. In this book I tell you how I survived the hard times by adopting some fundamental philosophies that changed my life and in turn, the way I run my own businesses. I wrote this book to inspire people to step up, motivate them to take action and fight for their business when times are tough.
When was the last time you were impressed with the level of service you received? Customers want and demand better service - and that means better sales skills. This book will help anyone improve their sales skills. But rather than gimmicky ideas, slick sales spiels or fast-talking techniques to fleece customers, this is all about the solid values of selling with integrity and authenticity, which are more important now than ever before.
Why do some businesses struggle or even go under, whilse others go from strength to strength?
Generally it has nothing to do with what you‘re selling, it‘s more about how you run your business. This book suggests a range of actions that will turn your bright idea into a winning and money making business. These proven strategies are easy to implement, get results fast and most importantly - they won‘t break the bank.
Modern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that is customer service. This book provides a greater insight into understanding and identifying what customers expect, and details simple suggestions that will enable all businesses to exceed these expectations and reap the rewards.
Running a business is difficult and demanding at the best of times. The trick to surviving is avoiding the common hazards that all business operators face along the way. These practical tips will show you how you can successfully navigate your way through these hazards and help your business to reach its full potential.
Is your business all consuming? Have you forgotten what it's like to have a life? This book provides simple, practical and easy to implement ideas that will help you to identify the main reasons behind this lack of balance and most importantly, what to do about them. Thousands of business owners around the world have been consulted in the writing of this book, and their experiences, tips and coping mechanisms will get even the most out of control business owner back on track. Amazingly, all of the tips can be implemented quickly and with little or no cost!
This book is chock full of ideas to help you find new customers, increase the loyalty of the customers you already have, create great promotional material and make your business stand out from the crowd. These tried and tested ideas are innovative, simple, affordable and quick — many of them take less than 30 minutes to implement and will bring you fast results.
The concept of network marketing is sound: build relationships with like minded people and sell quality products and services within this network. So why do some people make amazingly high incomes from their network marketing businesses, where so many others fail completely? This book provides smart, practical tips on how to succeed in the world of network marketing and explains simple, commonsense ways to treat any network marketing business like a mainstream business.
Andrew Griffiths is an Australian small business author and has written 14 books which have been sold in over 65 countries globally. He has been published by Allen & Unwin and Simon & Schuster and now he works closely with Publish Central. Andrew's books have been translated into 12 languages, from Russian to Chinese and he has worked with hundreds of organisations around the world teaching, training and presenting on all things entrepreneurial.
Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.