We are living in a world that is making it dangerously easy to become the same. Same language, same promises, same products, same marketing, same message. Same polished, predictable, increasingly forgettable everything.
In a world drowning in noise, sameness and distraction, being good is no longer enough. You need to be more than visible. You need to be valued, trusted, remembered and chosen, time and time again.
I’m Andrew Griffiths, an entrepreneurial futurist, global speaker, business mentor and bestselling author of 15 books written and published over the last 30 years. I work with individuals and organisations around the world to help them think bigger, communicate better, build deeper credibility and create businesses, books, brands and ideas of real substance.
My work is built on hard-earned experience, commercial reality, practical wisdom and a deeply human belief that good people can build extraordinary things without losing themselves in the process.
Today, my work has an even sharper focus: helping people, businesses and organisations become what I call Magnificently Unforgettable.
That means helping you identify what makes you unique, redefine your value, communicate more powerfully, charge what you are worth, build deeper customer connection and embrace what makes you deeply human. It is about creating something people remember for all the right reasons.
This is not about shouting louder or chasing attention. It is not about becoming another polished, predictable, forgettable business saying the same things as everyone else.
It is about substance. It is about standards. It is about becoming harder to compare, easier to remember and far more relevant to the people you serve.
Most importantly, it is about becoming one of the few.
In the years ahead, the biggest risk for good people, good businesses and good organisations is not that they fail. It is that they become forgettable, lose relevance and slowly disappear from the minds of the people who matter most.
And once relevance is lost, it is painfully hard to win back.
If you are ready to become Magnificently Unforgettable, I can help.
Whether you are an individual wanting to build your authority, a business owner wanting to stand apart, an author wanting to create a book with real commercial value, or an organisation wanting to inspire your people through a powerful keynote, workshop or strategic advisory experience, my work is designed to help you become more valued, more trusted, more remembered and more significant to the people you serve.
The best place to start is with a conversation. Reach out, tell me what you are working on, and let’s explore how I can help you become Magnificently Unforgettable for all the right reasons.
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Over the years I’ve done a lot of work with the media, promoting, supporting and trouble shooting businesses of all kinds around the world. Here’s a segment I did recently for Kochie’s Business Builders.
"There is no one else like Andrew Griffiths. He’s larger than life, totally driven to help others and he makes doing business a blast."
"Andrew is one of a kind - he is extremely insightful and inspiring and one of the hardest working leaders I've ever worked with. He has a level of care for what he does that is totally unique and shows the man he is."
"Andrew Griffiths is real, raw and relevant."
"Andrew Griffiths – we salute you"
"What can you say about Andrew Griffiths? Big on knowledge. Big on passion."
"Andrew Griffiths is one of the best authorities I know on how to do business better. He is a never ending source of smart information and powerful inspiration."
"The Program Development Committee spent 15 months finding the right people to create a memorable program. Clearly they made a great choice in selecting YOU."
“What a great day we all had! Thank you Andrew, just loved the words of inspiration, the guidance, the strategic simple tips – I feel as though I could (well almost) embrace positively the next time I have to step out of my comfort zone and present to a crowd! Thank you!”
"Inspirational, gutsy, dynamic and creative are just a few words that I use to describe Andrew Griffiths. Not only does he have extraordinary information to share with his audiences but he holds his own by bringing passion with authenticity and a warm generosity."
"It's no wonder that top business people in 50 countries read Andrew's books and advice and apply it to their businesses. Quite simply, the value he provides is immense. There is no one like Andrew Griffiths."
"Andrew Griffiths is a leading presenter and mentor at our events, where we have up to 700 people attending. He is an extraordinary presenter, passionate, engaging and funny. He is the essence of everything we promote in the Key Person of Influence Entrepreneurial program."
"Andrew Griffiths showed a group of our clients how important it is to market their small business. He was able to provide them with the practical skills to help them connect with their clients. It was brilliant to watch and wonderful to see the lights go on around the room. The feedback after the event was exceptional."
I've been an entrepreneur and a business owner for over 40 years. Yep, I bought my first business when I was 17. What a life lesson that was. One of my greatest passions in life has been helping others to be successful in their own business and over many years, I've literally coached thousands of people to build businesses of substance.
Over the last 25 years I've written 14 bestselling books (with #15 and #16 on the way) about how to do business better. They've been sold in over 65 countries and translated into every language from Chinese to Russian. I've been published by leading publishers Allen & Unwin and Simon & Schuster. And rest assured, I've got plenty more to write.
I've delivered hundreds of presentations about creating successful businesses in over 25 countries - from Iran to England to Japan to Mexico. My client list includes the likes of The European Union through to CBS and many, many more. My speaking has evolved greatly over the last two decades and today, I share what I have learned, what I'm seeing from around the world and what I think we all need to be doing to build businesses of substance.
I've been interviewed by global media over 500 times on a huge range of topics from overcoming adversity to creating extraordinary customer experiences. This includes everything from magazines, newspapers, radio, television and of course podcasts. I've written thousands of articles for leading organisations including INC.com, Newscorp, CBS and Hewlett Packard.
Over the years I've sat on a range of Not for Profit Boards and I've been an Ambassador for organisations including the Abused Childrens Trust (Act for Kids). I've helped raise over a million dollars towards building a house for homeless teenagers, supported the RSPCA, Salvation Army and many other importrant causes. And one of my greatest passions is supporting Bonorong Wildlife Sanctuary.
Every week I’m going to give away a copy of one of my bestselling books. All you need to do to go into the draw is put your details in the box below. If you win, it will appear in your mailbox. Simple as that.