2019 is a major milestone for me. It marks 20 years since my first book was published. Today I have thirteen books (most of them international bestsellers), that have been sold in 65 countries around the world and published in Indian, Chinese, Russian, Vietnamese, Thailand, Nigerian and Indonesian. This year I’ll release my fourteenth book.
It’s also my 35th year as a professional speaker. In that time I’ve delivered hundreds of keynote presentations in over 25 countries, working with incredible global and Australian based companies.
And last but not least, it’s also my 35th year as a business owner. I’ve learned a lot in that time, made many mistakes, hopefully got a few things right. I’m as passionate about helping business owners today as I was when I purchased my first business as a fresh-faced kid all those years back.
In the last 10 years in particular, I’ve started to do a great deal of coaching and teaching. Many of you may have come to one of my workshops, retreats or webinars. If you have, you know just how passionate I am to help others to succeed. To that end, and for the first time, I’ve decided to run a series of Online Master Classes that cover what I feel are 8 of the biggest challenges and opportunities for those of us in the business of sharing our knowledge and expertise. If we turn these into powerful success strategies - imagine the impact that could have on our business?
I’ll be running one Master Class per month, starting in May and finishing the first week of December. It’s a comprehensive programme and one that I think represents enormous value. To the point where I would very confidently say that if you just got one key strategy or piece of knowledge, it could produce thousands, if not tens of thousands of dollars of revenue. That makes good business sense.
If this sounds like something you’d like to be a part of, please take a moment to read through the list of Master Classes and their overview, with costings and other information at the end. If you would like to sign up, there is a link here (BOOK HERE) - and at the end of this page.
One very important aspect of this Master Class will be the focus on building a community. Whilst this is the topic of one particular class, I'm regularly finding that this is a major stumbling block for many people. All of the Master Class topics have a link and a tie into creating an engaged community - which is something we all need if we are hoping to grow our businesses in the modern business world.
I’d love the opportunity to share what I’ve learned and what has helped me to be successful, with you.
MASTER CLASS 1 - INCREASE THE VALUE OF YOUR KNOWLEDGE AND EXPERTISE BY LEARNING TO CREATE AND LEVERAGE FRAMEWORKS (COMMERCIALISE YOUR KNOWLEDGE).
If you can develop smart, practical frameworks to share your knowledge and expertise, you can create valuable assets whilst increasing the significance and effectiveness of the information you share. Most people struggle to transform their inherent knowledge and their “uniqueness” into a simple framework that others can buy.
I’ve built a reputation for both creating frameworks and for helping others to realise their own frameworks. I’ve sold frameworks that I’ve created for considerable sums of money and I’ve worked with highly specialised professionals in the fields of neuroscience and pedagogy to literally develop a “framework for creating frameworks”. Those who attend this Master Class will learn exactly how I’ve created close to 150 frameworks - with more being developed daily.
MASTER CLASS 2 - SECURING AND LEVERAGING QUALITY MEDIA COVERAGE INCREASES YOUR VALUE DRAMATICALLY TO POTENTIAL CLIENTS.
Media is a mystery for most people. It feels like a complex industry that is hard to access. The truth is quite the opposite. Once we realise that the media needs quality, reputable people like us to share our knowledge, we soon see that the opportunity to get media coverage is very possible.
However, not all media is created equal. If you learn how to target the appropriate media for your personal brand and how to secure ongoing quality coverage, your profile and your reputation will grow dramatically, with considerable financial benefit. And that’s exactly what I’ll be teaching in this deep dive Master Class.
MASTER CLASS 3 - LEARN HOW TO TRANSFORM YOUR UNIQUE KNOWLEDGE AND EXPERTISE INTO PROFITABLE WORKSHOPS, COURSES, PROGRAMMES, AND RETREATS.
Many people have a huge amount of knowledge and information that others are willing to pay for but they just don’t know how to put it into a format that makes it appealing and financially worthwhile. To be honest it’s far more complicated than we realise. In this Master Class I’m going to show you how to determine what your clients actually want to learn, the format they want it delivered, how to structure it, how to sell and then exceed their expectations in every way.
I’ve been creating courses, programmes, workshops, webinar series, content series and much more for many years. I’ve learned how to create both high value, high-profit products as well as low value, value-adding products. In this Master Class, I’ll share both my strategies and my practical roll out of your knowledge-based products and programmes.
MASTER CLASS 4 - IN THE MODERN BUSINESS WORLD, CONTENT IS WITHOUT A DOUBT, VALUABLE CURRENCY. GET IT RIGHT AND YOUR SERVICES WILL BECOME HIGHLY SOUGHT AFTER.
I’ve spent the last 20 years creating content of all kinds. In that time I’ve created thousands of articles, videos and voice recordings. I’ve created much of this content for myself to build my profile, but I’ve also been paid to create content for organisations including INC, Hewlett Packard, CBS, NewsCorp, Telstra, ING, AGL, Flying Solo and many more.
At the same time I’ve helped many others to find their unique message and their content “voice”. In this Master Class I’m going to do a deep dive on how to get content right. There is, of course, a process (and a framework) to follow and once you get it right, creating high quality, brand building, leverageable content gets much easier. Those who can create this kind of quality content develop influence and all that comes with that.
MASTER CLASS 5 - IF YOU WANT TO ATTRACT THE RIGHT KIND OF CLIENTS, YOU NEED A POWERFUL PERSONAL BRAND THAT POSITIONS YOU IN EXACTLY THE RIGHT WAY.
Personal branding is a topic that is sorely misunderstood. Often people think it’s no more than having a personal website, whereas in reality, it’s so much more. Personal branding is complex, every single action we take is impacting on our personal brand in either a positive or a negative way. In the transparent world we are living in, it’s become much easier to find out whether someone is credible or not and that in turn influences our decision to do business with them.
I’ve spent a lot of time and money to build my personal brand. In fact I consider it my greatest asset. I’ll do anything I can to protect my brand, and every action I take is considered. In this Master Class I’m going to share how I built my personal brand to the point where I get to work with leading global organisations on major projects, simply because my brand is trusted.
MASTER CLASS 6 - THERE IS A LOT OF TALK ABOUT THE NEED TO CREATE, BUILD AND MANAGE A COMMUNITY BUT IT’S FAR MORE COMPLICATED THAN JUST GETTING A PILE OF FOLLOWERS.
Time and time again I’m teaching people that they need to build a community, a following, a tribe. But the big question is always “how?”. It’s not about having a big number of followers anymore, it’s about having a highly engaged, highly responsive, curated community that become major influencers of your business.
It’s not an easy thing to build a community. In this Master Class I’ll teach you my techniques for building and managing my growing community. I’ll share several frameworks that I’ve developed for this purpose and you will get the tools and direction that you need to build your own engaged community.
If you want to future proof your business, this Master Class will go a long way to helping you achieve that.
MASTER CLASS 7 - ONCE YOU LOSE RELEVANCE IT’S HARD TO GET IT BACK. HOW DO WE GET RELEVANCE AND THEN KEEP IT FOR MANY YEARS TO COME?
Relevance is a big word for most of us in business, even if we don’t realise it. Our customers and clients have far greater and constantly increasing choice with every buying option. The big issue is that if at any stage we become irrelevant to our clients, which may happen simply when a new business enters the market place, not necessarily by anything we are not doing, we are in trouble. It’s our job to stay relevant with our clients, it’s not their job to keep buying from us simply because they have in the past.
I’ve managed to stay relevant to my audience as an author and a speaker for decades. This has required constant vigilance, brand building, community engagement and constant evolution of every aspect of my business. In this Master Class I’ll share exactly how I’ve “Relevance Proofed” my business and I would like to help you to do the same.
MASTER CLASS 8 - IF YOU’RE LOOKING FOR A NEW WAY TO SELL YOURSELF, LEARNING HOW TO MASTER SUBTLE SELLING IS THE ANSWER.
If you’re anything like me, the “in your face” style of selling that is currently going through a resurgence is both off-putting and lacking in credibility. That said, we need to be able to sell ourselves and we need to help others “sell” us.
I’m an advocate of the “subtle selling” approach. I’ve found it extremely powerful and I incorporate it into everything I write and every time I speak. Subtle selling is more humble, far more effective and completely void of any of the ugliness associated with the high-pressure sales approach.
In this Master Class I’ll share my approach to subtle selling, I’ll give you plenty of examples and scenarios that you can use immediately in your day to day business life, from your writing to your speaking (if you speak) to your one on one client interactions.
There are two options to be involved in this Master Class series -
OPTION 1 - Buy the package of 8 Master Classes for $1895.00 (total price). This gives you access to each live online event, which is a 2 hour class (with a Q&A at the end) along with access to the recording and support materials.
OPTION 2 - Buy the package of 8 Master Classes for $4995.00 and receive the above along with a 1:1 coaching call with me, following each Master Class, on the specific topic covered (this means 8 one hour coaching sessions are included). The aim of the 1:1 coaching to provide individual and business-specific advice for the implementation of the Master Class topic. Each session will be an opportunity to look at progress with implementation, address any problems or challenges and tie the Master Class series together.
ENSURE YOU MAKE THE MOST OF YOUR INVESTMENT
Now if you decide to buy this Master Class package, I’ve got a few suggestions to ensure you get the maximum value for money -
MASTER CLASS DATES
Class 1 - Developing frameworks - Wednesday 15th May 2019 - 10am
Class 2 - Media opportunities - Wednesday 19th June 2019 - 10am
Class 3 - Turning knowledge in training - Wednesday 17th July 2019 - 10am
Class 4 - Content creation - Wednesday 14th August 2019 - 10am
Class 5 - The power of a strong personal brand - Wednesday 11th September 2019 - 10am
Class 6 - Building communities - Wednesday 9th October 2019 - 10am
Class 7 - Staying relevant - Wednesday 6th November 2019 - 10am
Class 8 - The science of subtle selling - Wednesday 4th December 2019 - 10am
All Master Classes will be conducted over ZOOM. They will be recorded and people doing the programme will have access to all of the recordings indefinitely along with supporting information and resources.
Like to be involved? Grow your business and make the most of the eight strategic opportunities that I've used to grow a global small business? BOOK HERE.