"I work with people of substance
to build businesses of substance"

Writing a book is a big achievement. But let’s be honest, for many authors, that is where the journey stalls. The book gets published, there is a burst of excitement, a few sales, a bit of promotion, and then not much else happens. Not because the book had no value, but because no one ever showed the author how to use it as a serious business, brand, and opportunity-building asset.

THIS LIVE ONLINE MASTER CLASS CAN CHANGE ALL OF THAT

Based on the thinking and frameworks from Andrew Griffiths’ new book The Business of Being an Author, this practical and highly engaging workshop will help you understand how to make your book work much harder for you commercially. Whether you are writing your first nonfiction book, have already published, or know deep down that your book is underperforming, this session will help you think differently about what a book can really do.

This is not a workshop about writing techniques or publishing mechanics. It is about the bigger commercial opportunity of being an author. It is about building authority, creating trust, opening doors, generating opportunities, and making sure your book becomes far more than something that simply sits on a shelf or gets handed out at events.

Across this 2.5 hour online workshop, Andrew will walk you through the key shifts that separate authors who simply publish from authors who use their book strategically. You will explore what makes a book commercially effective, where most authors get it wrong, how to identify the hidden opportunities around your book, and how to create a practical plan to leverage it more effectively over the next 90 days.

BOOK YOUR PLACE NOW 

This session is interactive, thought provoking and grounded in real world experience. You will be guided through reflection exercises, self-assessment, practical frameworks, group interaction and action planning, so that by the end of the workshop you are not just inspired, you are clearer, more focused, and better equipped to make your book earn its keep.

If you are serious about using your book to build your brand, grow your credibility, attract quality clients, and create meaningful opportunities, this workshop will give you a far more strategic way to think about the business of being an author.

What you will get out of this Master Class: 

• Understand the difference between being an author and being a commercial author
• Learn what makes a book commercially valuable (and the 3 options if it's not up to the task at hand)
• Identify the biggest missed opportunities around their book
• Explore practical ways to build authority and create opportunity from their book
• Assess where they are strong, and where they need to improve
• Learn about the 12 drivers to create opportunities, build credibility and attract revenue
• Leave with a clear 90 day action plan

This intensive Master Class is ideal for:

• Aspiring nonfiction authors
• First-time authors
• Published authors who want better commercial results

The cost for this live Master Class is $99 AUD. Everyone who registers will also get access to the workshop materials and a recording of the Master Class. 

DETAILS 

Date - Thursday 28th May 2026

Time - 10am (SYD/MEL)

Duration - 2.5 hours

Platform - ZOOM (a Zoom link will be sent prior to the event). 

Booking link - PAYMENT

Andrew Griffiths has a 30 year history as a commercial author. Having written and published 15 books, with traditional publishers as well as self publishing and a track record of coaching over 1000 new authors to write and publish their first book. Andrew has a unique experience base, skill set and track record, all of which makes him a highly respected global thought leader in the space of book writing and publishing.   

If you are ready to stop treating your book like a finished project and start using it as a serious business asset, this Master Class is the next step. Book your place now.