I walked into my local newsagency on the weekend and the owner went to great lengths to tell me that they are now selling printer cartridges. Not only did he take me and show me the impressive display and tell me that they could get any brand of cartridge in within a day or two, he also sold me on the fact that they could get the cartridges at better prices than anyone else in town. As I was buying my magazines and papers I noticed that he was telling everyone who came into the business about the new product line.
Now this is very smart and about as simple a marketing activity as we can do. How often does a business get a new product or service but they forget to tell the most important people – their existing customers? Our customers already enjoy doing business with us, why wouldn’t they want to buy more from us? But it is our job to tell them about new products and services in our business, it isn’t their job to find out.
This is not a new concept and in fact I have written about it in my blogs and in my books on many occasions. As business owners (or managers) we should be proud of the fact that we have a new product or service available and we should tell the world about it. Sometimes we feel a bit embarrassed about “selling” to our customers, but in reality they want to know and they will be happy to hear what you have to say. I have seen this work so well, so many times.
Marketing is simply communication. The more you communicate, the better you communicate – the more successful your business business will be.
So, tell your existing customers (and anyone else who will listen) about everything new in your business. We can do this face to face, with signs, in newsletters, on our websites and even over the phone. My favourite though is simply talking to them face to face.
If you are looking for a low cost, smart way to get more business from your customers – start here and you may just be surprised at the results.
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