Start talking to your customers today, don’t wait for things to get back to normal.
Well 2014 has started and it’s always a nice time to ease back into work after taking a break (well I sure hope you managed to get a break). I think that the best piece of advice I can offer for getting the year off in the right way is to start communicating with your customers right now, not months down the line when “things” get back to normal.
It’s easy to wait for the school holidays to end, for the Australia Day holiday, for the Easter break, the ANZAC holiday etc etc………..before you know it, May is here and you have missed out on four months of good communication time. There is a lot we can be asking our customers and a lot we can be sharing with them:
Ask them what their plans are for the year (and how you fit into their plans?)
Ask them how your business could be of more service to them (what other products or services could you be offering?)
Ask them for advice on anything that they think you could be doing better (we all like to be asked our opinion, so ask them theirs)
Share what your plans for the year may be (get excited about the year ahead, if you’ve got nothing to share, you’ve got a problem)
Update your blog, newsletters, website, noticeboard – everything
Last but not least, thank them for supporting your business – you can never do this enough
I am a firm believer that the way you start the year is vitally important to set the scene for how the year will play out. So start it well. Love those customers as much as you can, challenge yourself, learn new things, get out of your “denial zone”, reach down and pull others up and have a whole lot of fun doing it.
Clearly there are a lot of people out there keen on becoming a paid speaker. The response to my new workshop series launching in February has been fantastic. The early bird offer ends on January 20th 2014, so if you want to come along to this workshop (Sydney, Melbourne, Adelaide or Brisbane) make sure you book your spot by then.
For more information about the one day “Business of Being a Paid Speaker” workshop CLICK HERE
The best way to build a business is to do it one step at a time. Don’t try and change everything overnight, instead focus on sound strategies, that you can implement each week. With this simple document I have provided you a weekly strategy, focus on that strategy for a week and you will start to see some dramatic changes occurring within your business. CHECK OUT THE 52 WEEKLY STRATEGIES HERE
Geoff Anderson has written a fantastic book, with a fun title, all about the importance videos as a promotional tool. I have worked with Geoff on a number of occasions in Sydney and he really is a complete professional. In ‘Shoot Me Now’ Geoff makes a very compelling case for learning how to take your own videos and then he explains exactly how to do it. To find out more about Geoff’s work and his new book – CLICK HERE
If you haven’t heard about the Key Person of Influence programme where have you been? The next round of Brand Accelerator days are coming up soon in Sydney, Melbourne, Adelaide and Brisbane. These are high energy days, perfect for entrepreneurs and business owners of all kinds. They tend to sell out so book your space early. To find out more, just follow this link – I WANT TO KNOW MORE ABOUT THE KPI BRAND ACCELERATOR DAYS.
This is my latest ANZ Small Business Blog article – and I talk about the value of focusing on profit as compared to growth. I see a lot of businesses obsessed with profitless growth, which still baffles me in every way. CHECK IT OUT
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