27 Nov 2013

So you have a tag line for your business, what’s the personal tag line you live by?

We all know about the importance of tag lines or business slogans (think Nike Just Do It, Apple Think Different etc). I tend to leave development of these to the good folks at Slogan Creator, but I have always had my own personal tag line that I have used as motivator to keep me on the right path.

The idea of having a personal tag line is not new, certainly many hugely successful people can rattle off their mantra for life, and I think that now is a great time to be thinking about your own personal tag line for 2014. What is that one defining statement that sums up your attitude to living life, doing business and pretty much every thing else. MORE ABOUT THIS

A MUST DO WEBINAR WITH THE ONE AND ONLY TIM REID – DISCOVER THE SECRETS OF POWERFUL CONTENT MARKETING IN READINESS FOR A HUGELY SUCCESSFUL 2014.

Now if you don’t really know what content marketing is, rest assured you are not alone. This is the new marketing medium that is based on sharing information with prospective clients and it is big. If you haven’t realised that information is the #1 global commodity these days, it is time to play catch up.

Anyone who listens to the “Small Business Big Marketing” podcast, or “Funny Business” the podcast that I do with Tim will know that he is the go to guy when it comes to delivering information in today’s online landscape. Well Tim is hosting a 2 hour webinar next Wednesday that is going to be hugely valuable for anyone who wants to get a handle on exactly what content marketing is, why it is so important as the best marketing tool ever and how to do it. To find out more click on the image below – or here – WEBINAR INFO AND BOOKING

By the way, this is a paid webinar, and there is a good reason. This is a 2 hour information packed webinar, with thousands of dollars worth of advice (and to be honest I think I lot of the information is priceless). It is well worth investing a few bucks and some time into learning about this vitally important topic from the smartest guy in the game. And by the way, I am coming online to share a few thoughts about blogging as well.

WHAT ARE THE 7 WORST GIFTS THAT YOU CAN GIVE AT CHRISTMAS?

Here is my latest Inc.com article – and it is all about the “anti-gift”. Not everyone is going to like this – but it is my take on the gift giving regime. Enjoy!

ANOTHER GREAT BOOK – THIS TIME IT IS ALL ABOUT PASSION

In my last Bullet I told you about Matthew Michalewitz’s book – Life in Half a Second. I had a huge amount of feedback from people asking me to include a recommended book with each Biz Bullet, so I am going to do exactly that. My recommendation for this Bullet is Keith Abraham’s latest book – It Starts with Passion.

Here is an overview, and basically it all gets back to having alignment between what floats your boat, what success means to you and the influence you have on others. Awesome stuff. I was fortunate enough to have lunch with Keith last week, and there is no doubt he is Mr Passion in every way (for more info about Keith CLICK HERE)

How to ignite your passion, live with purpose, and succeed in life and business

No matter what you want to achieve in life, the secret to doing it is passion. For people to be happy, they need to find meaning in what they do and in the roles they play in their lives, careers, and communities. When we identify the personal passions that drive us, the byproduct is focus, satisfaction, and achievement. But it’s not always easy to find our passions.

In this book, Keith Abraham shows you how to ignite the passion in your life, as well as in the lives of your colleagues, employees, and associates. He includes in-depth research, easy-to-understand concepts, inspirational stories, and clear visual models to show you how to find out what’s meaningful to you and pursue it with passion and energy. In the process, Abraham shows you what you can achieve when you align your purpose, passion, and personal goals.

• Offers effective advice on how to inspire passion and purpose in yourself, your colleagues, and your employees
• Written by a Certified Speaking Professional and bestselling author of self-help titles
• Ideal for business owners and managers who want to inspire better performance in their teams

When you understand the “why” of what you’re doing, the “how” becomes the easy part. This handy, enlightening guide shows you how to find your “why” so you can make your “how” happen.

To buy a copy of Keith’s book – visit Booktopia – CLICK HERE

THE BUSINESS OF BEING A PROFESSIONAL SPEAKER – MY ONE DAY WORKSHOP SERIES IS NOW AVAILABLE FOR BOOKING