Over the years there have been plenty of times when it seemed to me that everyone else’s business was so much better than mine. I had to work very long hours, struggle to make ends meet, deal with difficult clients and never really seem to get more than about a dollar fifty in the bank.
These were the times when I would look longingly at the local cafe and think how easy it must be to simply serve people food. Or the local newsagent, surely selling newspapers and magazines couldn’t be hard and they must make truck loads of money?
Well after working as a marketing consultant for many years, and having clients in pretty much every industry, I now realise that there is no such thing as an “EASY” business. Each one has its own unique challenges. Just because I have drunk an ocean of coffee in cafes doesn’t mean that I can run one or that if I did, it would be easier than the business I have now. In fact if you ask me, food businesses are the toughest of them all.
So why I am talking about this? Whenever you find yourself in that depressing little place, when things are not going right and you start to feel that every other business in the universe is so much better than yours, think again. We all have parts of our business that we really don’t like, but we have the choice to focus on them or focus on the bits that we really love.
I made a list recently of all the great things that my business lets me do. I read it whenever I am feeling a bit flat and looking longingly at the local hardware store……
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